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Sure, the iPhone sells more units and the iPad grabs headlines. Apple's Mac still has plenty of room for unit growth and feature innovation
By Arik Hesseldahl
Don't be fooled by the hoopla over the iPad. While Apple (AAPL) has dropped the word "computer" from its name and is swiftly using the iPad to build a market for tablets, the company isn't about to let the Macintosh languish.
I understand the temptation to think that the Mac's importance may be receding. In the first few months after I purchased my MacBook Pro last year, I rarely looked up from it. More recently, I'm using the iPad for many tasks I'd normally entrust to the Mac—among them, downloading music and TV shows from iTunes and catching up on e-mail and news headlines.
Consider as well Steve Jobs's June 7 address at Apple's Worldwide Developers Conference. Jobs didn't mention the Mac once. That followed the disappearance of Apple's brilliant "I'm a Mac" TV ads from its website and the appearance of remarks in April from Justin Long, the actor who played the always cool-and-collected Mac, who said the campaign "might be done."
Apple earnings likewise show additional products coming to the fore. In the first half of fiscal 2010, the iPhone accounted for 38 percent of sales, vs. 28 percent for the Mac. In fiscal 2009, the iPhone made up only 30 percent of sales, compared with the Mac's 32 percent. "It's a totally different company than it used to be," says Gene Munster, an analyst at Piper Jaffray & Co. "It's not a traditional computer company. It's a mobile devices company." In 2011 the Mac will make up only 27 percent of Apple's $69 billion in sales, Munster estimates.
